LockIn makes It to the big screen!

As part of the Company Programme, one of ten mini-companies was given the special opportunity to produce a professional cinema commercial. The participating teams presented their products and concepts at the Toni Cinema of the Zurich University of the Arts (ZHdK) in front of an expert jury from the media industry. The evaluation criteria included the clarity of the brand message, the creativity of the storytelling, and the overall quality of the presentation.

The winning team LockIn impressed the jury with its "FokusBox". The phone is deliberately put aside; you collect coins while doing so, which can then be redeemed with LockIn partners in the form of discounts or vouchers. As a prize, the team will receive the professional production of a cinema commercial in collaboration with Shining Film and students from the Cast / Audiovisual Media program at ZHdK.

The finished commercial will be screened in cinemas across Switzerland this summer, reaching a broad audience. It will celebrate its premiere on May 30 at the National Final of the Company Programme at Zurich Main Station.

We would like to sincerely thank all partners and jury members for their commitment and support in making this award possible.