YES Media Award 2025: mini-enterprises present their ideas at the Kino Toni, ZHdK

10 mini-enterprises were given the opportunity to compete for a spot on the big screen. As part of the YES Media Award, participants of the #CompanyProgramme presented their business ideas to a jury at Kino Toni of the Zurich University of the Arts (ZHdK) last Friday.

The jury, composed of media industry experts and faculty members from the ZHdK’s Cast programme, evaluated the presentations based on originality and creativity. The team PLANET PASTA impressed the jury with a pitch about their sustainable vegetable pasta and was crowned the winning team of the day. Their prize: the production of their own commercial, which will be shown in cinemas across Switzerland.

The premiere of the commercial will take place on May 24th as part of the National Final at Zurich Main Station. The YES Media Award was made possible through the valuable support of Shining Film, Weischer.Cinema Schweiz, and the Cast degree programme of ZHdK.