Stand Design Coaching: Preparing for the National Trade Fair

In preparation for the National Trade Fair, the Stand Design Coaching took place at Atelier K in the Prime Tower. 34 mini-companies from the Company Programme used this opportunity to further develop their trade fair presentations.

During personal coaching sessions, volunteers from Swiss Prime Site shared practical tips on stand design, sales strategy, and customer engagement. In addition, a Social Media Coaching session was offered for the first time. The teams reviewed their social media posts and websites and received feedback on their online communication, guided by Elena Dalla Valle, Head of Communications at YES.

Design expert Urs Gartenmann also supported the mini-companies with his long-standing expertise, helping them refine their stand concepts. YES alumni were present as well, assisting the teams in a sales training session to further strengthen their sales skills.

The National Trade Fair will take place from 24–28 March at ShopVille in Zurich Main Station, where the 75 mini-companies of the Company Programme will present their products to the public.